July 12, 2007 | News
Jerry, the creative director over at The Change, was just featured as one of 5 guest writers on the topic of brand strategy over at Treehugger.com. Check out the article!
One of Jerry’s main points (which we love), is that the truth is your best tool - tell people what you’re doing to effect sustainability and levy a positive impact on the world and let that set you apart. Big companies omit information (like toxic runoff, industrial waste and shoddy labor) for a reason. And in general, the typical consumer would rather not know. So if your business’ practices are different, why not share the truth about what sets you apart? Tell your potential consumer base what fair trade means, or why it’s important to seek out organic produce.
If you don’t tell them, who will? Certainly not the traditional companies you’re competing with.
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